A new ad campaign called "Don't be that guy" has launched in Canada that targets men who use alcohol as a tool to facilitate sexual assault. There are not many ad campaigns out there that fight the cause sexual assault. By increasing the amount of media that empowers men to not commit assault and to act as a proactive bystander we can get to the root of the problem.
These ads use realistic images of women in vulnerable situations to reveal the tactics perpetrators use and to fight common myths about survivors. One ad has a picture of a woman passed out and lying face down on a couch with bottles of alcohol on the floor. The caption says "Just because she isn't saying no doesn't mean she's saying yes." I personally love this ad because it recognizes that consent must be an non-coerced, sober, and verbal "yes." This campaign is increasing pubic knowledge of the fact that the person increasing the level of sexual activity bears the responsibility of obtaining verbal consent.
More campaigns like this are necessary to fight sexual assault at its roots and to spread public knowledge about what constitutes consent. Through these images men are empowered to be a part of the solution and to spread the message loud and clear: "Don't be that guy."